Napa Architecture Tour

In this 3-day weekend itinerary, wineries marked in green are open to the public. Wineries marked in red require appointments. Bullet point suggestions are drive-by viewing and/or optional stops.

Figure a minimum of 40 sites by which you will at least want to drive. Surely a full weekend; maybe even three or four days. A serviceable pair of binoculars wouldn’t go amiss, and a camera is essential.

ARTESA ~ Barcelona architect pays homage to the landscape

  • Dom Carneros ~ French Chateau
  • Trefethen ~ Hamden McIntyre 19th century redwood barn
  • Dominus ~ modernist novel road embankment technique
  • Far Niente ~ restored Hamden McIntyre with patina on copper roof adornments

OPUS ONE ~ Scott Johnson’s “jewel box” is partially owned by P. Rothschild family of Ch. Mouton

  • Mondavi ~ Mission era Spanish colonial
  • Staglin ~ Italian villa
  • Inglenook ~ classic Hamden McIntyre, now Francis Ford Coppolla

TERRA VALENTINE ~ Medieval Swiss castle     

Stay in St. Helena: SHADY OAKS INN.

Dinner: MARKET.

Breakfast: SHADY OAKS INN.

MERRYVALE ~ First winery built in Napa following Prohibition

  • Spottswoode ~ Gothic Victorian
  • Beringer Rhine House ~ German half-timbered by Albert Schroepfer
  • Greystone at CIA ~ restored Hamden McIntyre, now a cooking school

FRANK FAMILY ~ Historic Larkmead Winery built in 1888

  • Clement ~ Victorian house

CASTELLO di AMOROSA ~ 12th century Italian castle

  • Montelena ~ Hamden McIntyre Renaissance Italian castle
  • Clos Pegase ~ Michael Graves Romanesque competition design

STERLING ~ Moorish arches. Gondola. Spectacular location.    

Stay in Calistoga: INDIAN HOT SPRINGS.

Dinner: JO LE.

Breakfast: YO EL REY ROASTING.

  • Quintessa ~ buried monolith

KULETO ~ Italian country villa

  • Chappellet ~ Pyramid
  • Piña ~ American southwest
  • Groth ~ Monument

REGUSCI ~ Historic stone farm building    also served as an abattoir

  • Chimney Rock ~ Cape Dutch

DARIOUSH   ~ Persian

Dinner in Napa: PEARL.

The architectural splendor of Napa Valley is unique in the world of wine. There are other examples, of course: Catena’s Mayan-inspired temple near Mendoza, Argentina; Te Mata in Hawkes Bay, NZ; several chateaux in Bordeaux; the winery Frank Gehry designed for Marquis de Riscal in Rioja, Spain; the brilliant, but completely unknown, Aztec-like monument where grapes are sacrificed for Bodegas de Santo Tomas in the San Vicente Valley of Baja, Mexico; Mission Hill in the Okanagan Valley of British Columbia; etc. But Napa Valley surely gets the prize for concentration of money, per square mile, spent on buildings. It is a competition in Napa, there are some very serious players (not just Americans) involved, and it has been going on for almost 150 years.

The fascinating aspect of structuring a Napa visit around architectural erections (sorry, I couldn’t resist), is the way people naturally conflate their opinion of the building art with their opinion of the winemaking art. Taste and smell preferences are often vague and malleable. Visual preferences may seem more concrete (sorry again, I must have caught something). Hence enjoying the architecture makes one more confident about endorsing the wine quality. Although, sober analysis generally reveals very little relationship between the two. Price, yes. You put $30 million into a building, you probably want/need an extra $10 per bottle coming back. And an expensive press in the winery may contribute to wine quality. A carved door and skylights do not.

What the furnishings and ‘curb appeal’ do accomplish is to draw visitors off the highway, and into the winery’s hospitality mechanism. That can be enormously valuable. Brand loyalty is hard to accomplish at a distance. It is so much easier if the winery can deliver a generous slice of human personality. Same thing with price. If you pay $5 to taste six wines, then take the glass home with you, that’s just an honest business transaction. Not particularly memorable. But if you pay $50 a person to receive a presentation of 5 wines with food. Now that sticks with you. The wines must have been spectacular. Why else would you have forked over so much cash? It’s a psychological phenomenon called cognitive dissonance.  If you don’t make a positive connection between price and value, you go nuts.

napa-architecture-tour-01

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s